In a saturated category like plant-based alternative milks, it’s easy for brands to get lost. So when Planet Oat asked us to help them connect more deeply with audiences and create a memorable brand presence, we set out to create an inspiring, heart-warming campaign.

With the help of Sensa, a new character created by EP+Co’s brand design team and the help of our friends at Psyop, the new work embraces an optimistic and inclusive tone, while celebrating the moments of good with Planet Oat. More than just an undeniably adorable oat milk enthusiast, Sensa’s charmingly curious personality, encourages people everywhere to discover Planet Oat and say, “Ohhh, What a Planet” with every taste.