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THE BIGGEST PROBLEM EVERY BRAND IS FACING IS A CULTURE OF DISTRUST.
90%
of consumers don’t fully believe advertising
When you do advertising right, not only can you drive business, you can puncture that culture of distrust.
EPiQ PROPRIETARY SURVEY, N=1,000, 1/16/22
Without it, progress languishes. Dreams aren’t realized. The bar is lowered, and no new ground is broken. And in a new landscape where consumers can smell shallow marketing gimmicks a mile away… Belief seems in shorter supply and more elusive than ever.
THE GOOD NEWS...
CAN BE BUILT.
We find, expose and amplify brand truth with care and consistency over time, using tools like data, ethics, brilliant ideas, and, yes, a literal hammer and nails. Because that's how truth is built into belief.
We are so passionate about belief because we’ve seen it make people drive past the competition and make a left into our clients’ drive-thru.
Belief is what moves people to tell everyone they know (and 5 people they just met on the F train) about their new suitcase.
Belief has motivated people to send postcards to Congress. Belief has changed culture, community and commerce.
Our entire company is divided into people who imagine big and people who make with excellence. We value each equally without exception.
