EP+Co and Men's Wearhouse launched the brand's first culture-driven, lifestyle focused brand campaign. The campaign, "Good on You" utilizes an anthem to portray the retail giant's purpose - supplying men with the confidence to care. As a brand that has always supplied men with confidence to look good and feel their best, this campaign takes a broader approach by encouraging men to be their best.

The campaign launched with a long form film, a :30 brand spot and various :15 vignettes that highlight different mens' stories, show across broadcast and paid social content.