LÄRABAR is known as the original fruit & nut bar that uses 100% REAL ingredients.

But real is more than an ingredient list. Real is original. Real is hopeful. Real is powerful. Real is an attitude...and 100% of that goes into every single bar.

So EP+Co created a campaign to raise a bar as celebration and inspiration. Whether “Raise Ä Bar To Real” punctuates the entire message or, with the addition of a few words, underlines the takeaway, it persistently tells the story of real. Real Ingredients. Real Impact. Real People.