Sharing an Illustrated Guide of Sectional Positions might have been a surprising move for a strait-laced furniture company like Havertys, but finding ways to help our clients own cultural conversations is just what our CORE team does best.

Ideated and illustrated entirely in-house, this Valentine's Day-themed social campaign wasn't just created as a fun play on words. It was devised as a strategic plan to communicate Havertys' range of sofas and sectionals—and successfully get people talking.  The campaign ran for three days, giving audiences plenty of time to applaud the witty work—and engage in positive conversations on Facebook.