When we delivered the ‘We Furnish Happiness’ campaign in 2021, we had one goal: show the world that Havertys has a rare ability to make shopping for furniture a genuinely joyful experience.
In 2022, we continued that story with creative designed to emphasize each of the three pillars behind the Havertys difference—that is, Quality, Personalization and Service—and a range of endearing moments audiences would connect with.
From the Hendersons and their need for durability, to the Morris triplets and their desire for personalization, to Carina and her ability to create something perfect for everyone, we developed 15 broadcast spots and over 20 broadcast, digital and social video that personify what Havertys is all about.