Welcome to Planet Cinnamoji! To tell the world about Cinnamon Toast Crunch’s absolutely ludicrous 2,000,000 box giveaway, we envisioned a planet with so much Cinnadust that it changes the Cinnaverse… Forever!

EP+Co concepted and wrote this sorta-sequel to last year’s giveaway creative, bringing it to life with an eye-catching mix of 2D and 3D in partnership with the animation experts at CHRLX.