What happens when you ask a professional actor to channel their inner fax machine? To introduce the world to all the ings The UPS Store does, we held a casting call to find actors who could bring them to life. That's when things got a little weird…in the best way possible. Planting improv actors as our Director and Writer, auditioners were asked to channel their best faxing, shredding and notarizing interpretations, as we rolled on every minute. The result was an unexpected take on some ings you might not expect from The UPS Store. From GIFS to long form video, content was sliced and diced to work across a range of social channels and media placements.