The UPS Store's wildly popular holiday gameshow "5 Days of Giftmas" was back for another year of gift giving on Facebook Live. We gave away 5 gifts every day for a week to viewers who correctly guessed the three words that described each gift. We had more people tuning in than ever in our jolly annual tradition of keeping spirits merry and bright! Leading up to Giftmas, we ran "Guess the Gift" on The UPS Store’s Instagram Stories. Each day for a week, clever words and puzzling images hinted at some amazing holiday prizes as fans submitted their guesses. The prize was revealed on the following day along with a shout out to our winner. On Twitter, "Guess the Gift" allowed us to give away more awesome prizes while bantering with our followers in real time. As users guessed clues, we liked, commented, and gave away a new gift each day. Not only did we put a lot of smiles on faces that week, but we also saw the largest growth in followers all year.