On December 22, 2022, the longest night of the year fell with 14 hours of darkness — and we knew Havertys could tap into the occasion to connect with consumers and help their customers get lots of quality rest. With a paid social campaign (illustrated 100% in-house), we promoted a range of Havertys' mattresses by pairing audiences with their perfect match, based on their sleep styles. From the hot messes to the shape shifters, we offered an option for everyone.