Our Cultural Opportunities for Real-time Engagement team is dedicated to helping brands own current conversations in buzz-worthy ways. That's why they spend every day scrubbing social and strategizing to form authentic connections between clients and culture. And that's why they put dad jokes at the center of Havertys paid social campaign for Father's Day 2022. Equal parts strategic and comedic, the campaign — which came to life across Instagram, Facebook and email marketing efforts — wasn't just designed to celebrate the funniest guy in the room. It was designed to promote sales of Havertys' Douglas Recliner, too. And it worked, with click-through rates nearly double the benchmark.