There are so many challenges happening in America and all over the globe. They seem insurmountable. Though we can’t tackle them all, we can help tackle some. And we can make a difference, one by one. Recently, we helped Morgan Stanley in support of its 10-year partnership with 'Feeding America' and the national food crisis exacerbated by COVID-19. The client asked EP+Co to help encourage Americans to join the fight. The directive was clear – this was not a spot about the brand, but about bringing awareness to the 54 million Americans who struggle with hunger, and how to help. With limited assets, and on an incredibly condensed time frame, the 30-second spot was created and began running on national broadcast channels in June 2020.