John Deere, a renowned industry leader in the manufacturing of agricultural, construction, and forestry machinery, sought to amplify its various successful initiatives and position itself as the lead in technology, sustainability, and innovation.
The challenge was to simplify and amplify John Deere's achievements across its retail site and corporate positioning site. The goal was to drive brand affinity and conversions while showcasing the company's industry-leading status.
While aiming to solidify John Deere's leadership position in the industry, we faced an additional challenge of harmonizing user experiences between two distinct CMS platforms.
The retail and corporate sites, each with their unique functions and target audiences, demanded a fluid transition that didn't compromise the individual characteristics of both platforms. This task was not only about increasing brand trust and conversions; it was a test of our ability to seamlessly blend different digital landscapes while maintaining coherence and continuity.
Ultimately, this led to a streamlined customer journey that effortlessly highlighted John Deere’s technological breakthroughs, sustainability efforts, and innovative prowess. Not only did this boost brand affinity but it also increased conversions by making information more accessible and engaging for all types of visitors.
EP + Co stepped in and embarked on a comprehensive digital transformation project. We designed and created 11 new landing pages and CMS components. Each page was meticulously crafted to highlight John Deere's commitment to technology, sustainability, and innovation.
We strived to make the user experience intuitive across both platforms, ensuring that navigation felt natural, regardless of whether users were exploring agricultural machinery on the retail site or learning about John Deere's sustainability initiatives on the corporate site. Our aim was to create an immersive digital journey that allowed users to move effortlessly from one platform to another without feeling disoriented or lost.
The result was a digital transformation that led to a streamlined customer journey that effortlessly highlighted John Deere’s technological breakthroughs, sustainability efforts, and innovative prowess. The newly designed landing pages and CMS components successfully drove brand affinity and conversions, making information more accessible and engaging for all types of visitors and cementing John Deere's place as a pioneer in their field.
This project is a testament to EP + Co's commitment to delivering innovative and impactful digital solutions to our clients.
