When you need to spread the word that every single square of Cinnamon Toast Crunch is blasted with delicious "Cinnadust" while appealing to tweens and parents alike, you need something a little magical. So we invited everyone into the Cinna-Kitchen, a fantastical kitchen inside the “Cinnaverse” where Cinnamojis are blasted with Cinnadust before chomping each other (What can we say, it's a strange and delicious place). After working extensively to create a Cinnaverse backstory with Cinnamon Toast Crunch, EP+Co concepted and wrote this spot, collaborating with the expert production team at CHRLX to bring it to life in a beautiful mix of 2D and 3D animation.