When Cinnamon Toast Crunch gives away 1 Million boxes of their cereal via rebate, it means millions of new snackers will discover the epic combination of cinnamon and sugar blasted on every square. Which means the Cinnaverse is about to get a lot more crowded! Springing directly out of the backstory we created for the Cinnaverse, EP+Co concepted and wrote this spot, bringing it to life in a striking mix of 2D and 3D animation in collaboration with the expert production team at CHRLX .