At EP+Co, the Cultural Opportunities for Real-time Engagement (CORE) team works to help brands tap into current trends and moments in authentic ways to drive engagement. For National Coffee Day 2021, CORE had an idea: help Havertys own the day with a unique perspective. While other brands would be talking about their actual coffee, CORE focused on an important supporting character — the coffee table. With a social spot produced in-house, CORE drove conversation and promoted product while staying true to Havertys' "We Furnish Happiness" platform.